The Cow Calendar is finallygetting creamed.
Chick-fil-A announced that after 20 years, it willretirethe popular, promotionalCow Calendar to “greener pastures.”
“We have made the difficult decision to retire our annual Cow Calendars at the end of 2018,” Chick-fil-A posted on its website. “We will continue our commitment to take care of customers and offer new ways for you to interact with Chick-fil-A.”
But it wasn’tjust the actual wall calendar filled with photos of the company’s iconic Eat Mor Chikin cows that waspopular among fans. Rather, it was the monthly free food offers it contained.
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The 2018 calendar, which went on sale last November at participating locations nationwide, cost $8 and included a card loaded with freebies like free fries, soda, nuggets, sandwiches and mystery offers.
The offers in the calendar have an estimated value of at least $30.
Best known for its chicken sandwiches, the company namedAmerica’s favorite fast-food chainin a recent survey has featured cows in its advertising for the last 23 years.Its running joke has cows plugging Chick-fil-A as a way of preserving their own lives because customers will eat more chicken and less beef.
According to an email the company sent to customers, the calendar has reached “retirement age in cow years, of course.”
“Its a bittersweet occasion as we celebrate the past 20 years of steers and say goodbye to a beloved bovine tradition at the end of 2018,” the email said.
Udderly disappointed fans are taking to social media.
No @ChickfilA – NOOOOOO! The #CowCalendar is no more. Say it aint so Cows. pic.twitter.com/IrXznaxoM9
— Brian Binette (@BrianBinette) July 18, 2018
No @ChickfilA – NOOOOOO! The #CowCalendar is no more. Say it aint so Cows, Brian Binette tweeted.
EXCUSE ME @ChickfilA but retiring the cow calendar is NOT OKAY!! Its unfair that my children will have to grow up in a world without cow calendars and Im mad about it. #CowCalendar#ChickfilA
— audra kate (@akmo1226) July 18, 2018
“EXCUSE ME @ChickfilA but retiring the cow calendar is NOT OKAY!! Its unfair that my children will have to grow up in a world without cow calendars and Im mad about it,” Twitter user Audra Kate wrote.
@ChickfilA stopping the cow calendar may be the saddest thing that has happened all year! #chickfila#cowcalendar#bringthecowsback#eatmorchickeb
— lindsay Yessa (@loulouyessa) July 18, 2018
“@ChickfilA stopping the cow calendar may be the saddest thing that has happened all year!Twitter user Lindsay Yessatweeted.
A group calling themselves the “Association of Cow Calendar Admirers” started a Change.org petition asking Chick-fil-A to reconsider the move.
“Everyone in America, from the child hoping for a free nugget entree the next month, to the calendar collecting aficionado will feel this loss in their heart,” the petition reads. “We need the Cow Calendar. We need the brief moments of comedic joy it brings in a further connecting and frightening world.”
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This is so genius. Time
Chick-fil-A said in an email to customers that it is updating theChick-fil-A One smartphone appin anticipationof the calendar’s retirement. With the app, customers can earn freebies and place orders.
“Very soon, youll have a lot more chances to redeem delicious free food rewards using the new-and-improved ChickfilA One,” the email said.
Acknowledging the calendars were a popular holiday gift, the company said it will step up its “gift card game to make sure you have something to give those most special to you.”
Kelly Tyko is a consumer columnist and retail reporter for Treasure Coast Newspapers andTCPalm.com, part of the USA TODAY NETWORK. Read her Bargainista tips atTCPalm.com/Bargainista,follow her on Twitter @KellyTykoand email her at firstname.lastname@example.org.Sign up for her weekly newsletter atwww.tcpalm.com/featured-newsletter/bargainistabest.